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Marketing a Niche Market with Logan Shinholser
In today’s episode, we have Logan Shinholser, founder of Contractor Growth Network (CGN). Logan shares his experience through entrepreneurship, how he started his company and some of his best tips for fellow entrepreneurs. He shares how he helps companies with their marketing strategies and how CGN diversifies itself when working with similar clients. Logan talks about niching down and the success that can create for a company by being an expert in their field. Tune in today for some excellent tips to grow your business through marketing while facing a recession.
IN THIS EPISODE:
- [7:16] Logan introduces his company, Contractor Growth Network (CGN).
- [10:01] Logan provides a breakdown of his experience and career.
- [11:53] What services does CGN provide for its customers?
- [13:13] What is a “funnel”?
- [15:23] How does CGN diversity itself with multiple contractors of the same type?
- [17:37] What is the price point CGN has for their packages?
- [20:32] What advice does Logan give someone trying to determine their niche?
- [23:55] Given a potential recession, what marketing recommendations would Logan give?
- [26:00] How does Logan use his podcast to leverage his company?
- [30:22] How do you get people to pay attention to you in this social media market?
- [33:02] What does Logan attribute to getting the “INK 5000” status?
- [34:55] How to do YouTube SEO.
KEY TAKEAWAYS:
- Video Marketing is working really well for businesses right now.
- As a company that does network growth for multiple businesses, it’s vital to diversity your work, create a different look for everyone, and use branding specific to each company.
- Narrowing down your niche can help your business immensely. Having too wide of a niche doesn’t allow you to be an expert in your area, which is what will make you successful.
BIO:
Growing up as the son of a contractor, Logan Shinholser watched my father work through the struggles of running a construction business. He saw his triumphs and failures and learned how difficult running a construction company could be. Watching his father build his business taught him what makes a construction company successful and what doesn’t. Logan’s experiences made him passionate about helping contractors build healthy, thriving businesses. Out of that passion, Contractor Growth Network was born.
Logan’s unique perspective and background in marketing allow me to bridge the gap between best marketing practices and what the average contracting company owner goes through daily. That’s why CGN focus on helping hardworking contractors instead of spreading ourselves thin by trying to assist several industries.
LINKS MENTIONED:
Contractor Growth Network Website
