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How to Grow Your Business Through Podcasting with Traci DeForge
In today’s episode, we interview our very own co-host, Traci! She has a lot of experience with podcasting through owning a full-service podcasting company and being a co-host on a few different podcasts. Traci discusses how podcasts can help grow your business through the potential recession we are facing. Tune in today to learn the best tips for promoting and growing your company through a podcast.
IN THIS EPISODE:
- [8:51] Traci introduces what a podcast is.
- [10:43] When was the first history of a podcast, and what was the first podcast?
- [14:08] Demographics for podcast listeners.
- [17:17] How do people find podcasts?
- [18:25] How do you direct people to your business using podcasts?
- [19:22] How do you start a podcast?
- [20:32] Can you SEO a podcast?
- [23:54] Can podcasts have commercials that create funding for a podcast to be self-sufficient?
- [25:43] What are the trends Traci sees in podcasting?
- [31:23] How does YouTube work with podcasts?
- [34:23] How can a podcast help you during a recession?
- [39:53] How do you prioritize all these media channels (Instagram, Linkedin, etc.)
KEY TAKEAWAYS:
- 51% male/female split of listeners. The golden demographic is listeners aged 25-54. Podcast listeners are typically very highly educated. 45% or more podcast listeners are likely to have a college degree. And 68% are more likely to have a graduate degree.
- Google loves show notes and timestamps because it pulls up keywords, which is excellent for directing to your podcast/your company.
- People are leveraging their podcasts for marketing purposes and then recording “commercials” to add them to the middle of their podcasts as a further advertisement.
- For 2023 podcasts are fundamental for content creation going forward. If you record your podcast both through audio and video, you can create a lot of other avenues of content for your business.
BIO:
Traci is the Founder & CEO of Produce Your Podcast.
She is also the Co-Host of the Make Real Money Podcasting Podcast, The Podcast Experts, and Ask Brien Live Radio KHTS FM in LA. She has 20+ years in Broadcasting Radio, Business Development, and Strategist for Fortune 500 Companies. She is an Industry Leader in Full-Service Production of podcasts since 2016.
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