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Understanding Consumer Behaviour with Reagan DeLattre
In this episode, we are joined by Reagan DeLattre, a CPG professional with 113 Industries. Reagan gives us some great information around insights and analysis that companies can use to reach their customers better. Reagan covers what services 113 Industries provides but also gives a glimpse into the tools entrepreneurs, and small businesses can use who don’t have a budget to hire a company. By asking open-ended questions, being authentic, and digging into consumers’ conversations and feedback, a company can learn so much about what people are looking for when buying products. Tune in today to understand consumer behaviour!
IN THIS EPISODE:
- [9:40] Reagan DeLattre talks about her background.
- [13:07] What does Reagan do at 113 Industries?
- [14:00] What data insights/analysis that 113 Industries use?
- [16:30] Reagan gives an example of the information that 113 Industries can uncover regarding consumers’ wants.
- [20:58] What is Reagan currently working on?
- [22:27] How can entrepreneurs get good feedback from their ideal clients?
- [26:01] How can a service company check on satisfaction from customers?
- [33:28] What’s the best tool to do a poll to learn more as a small business owner?
KEY TAKEAWAYS:
- Authenticity is the best way to attract customers. Show up as you are and who you are. Let them know, like, and trust you, which will bring them in to purchase the product/item.
- People engage more with the people and the moments they tell vs. the product. People want to see themselves in the moment that the company is advertising. Funny, quirky moments are great for engagement. Have an actual dialog with real people, and you’ll uncover incredible information.
- Text boxes and digital conversation is the best way to learn from your consumers. It leaves them a place to have an open-ended answer, and you can gain a lot of insight from that.
BIO:
Reagan is a CPG professional with over a decade of experience in sales and marketing. Her passion is fueled by collaboration, supporting a vision, and fostering its growth through meaningful analysis. Her greatest adventure has been bringing a pet food brand to life, a dogged pursuit that went from ideation to back shelf to an epic journey with a team and retailer committed to its purpose that resulted in launch with sustained market success. Reagan credits her achievements to the leaders that have championed her and shares that there is no greater gift or pursuit than believing in others.
LINKS MENTIONED:
Reagan’s email: reagand@113industries.com
