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Top 10 Marketing Strategies with Traci Deforge Part 1
January is a time when many businesses review their marketing strategies or when people decide to create a new business. Knowing how to strategize your marketing is key to building a successful company. Today, we walk through four of the ten marketing strategies for businesses. Traci discusses creating a solid brand identity and what you should know when building your social media presence. Peter jumps in with great information on how to research your company’s name and what legal things you should be aware of before purchasing any domains or business creation. Tune in next week to hear tips six through 10!
IN THIS EPISODE:
- [9:10] How to develop a strong brand identity.
- [14:44] The best ways to optimize social media.
- [17:13] Why should you search for a name before you get fully invested in branding?
- [20:19] How do you use social media correctly?
- [23:03] Content is KING for marketing.
- [24:46] How do you determine which social media platform to use?
- [27:22] What are the best email marketing methods, and why is it important?
- [32:48] What is a lead magnet, and how do you get people to leave their info?
KEY TAKEAWAYS:
- Foundational pillars when creating your brand are video, audio, and digital. What people see, hear, touch, and experience. People should be able to connect pieces of your branding to who you are.
- Ensure you have a website domain (URL) that is recognizable and easy for your audience to remember. Claim all the social media names on Facebook, Instagram, Twitter, LinkedIn, etc.
- Choose one primary platform where your audience, customers, and clients live. Put your energy into that one platform. Have a presence on social media channels, but if you don’t have time to invest in them, prioritize one of them. Utilize scheduling tools.
- Content repurposing is critical! Putting your energy into a podcast can then create content for blog posts, social media posts, video content (if you record the podcast on camera), audiograms, etc. You can use the one episode in a wide variety of ways.
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