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Mastering the Art of Content, Ranking, and Keywords with David Lowbridge, Founder and Manager of TwoFeetMarketing
On this episode we were joined by David Lowbridge, a content and SEO expert. David runs his own company that helps businesses succeed with their SEO, blog writing, and ranking. He explains many of the terms that go along with websites and ranking, and then explains how conversion happens. David discusses what is needed in a blog to help it rank on Google, as well as the number of blogs to post per month and the length of those blogs. He provides insight into utilizing AI and whether that is a good avenue to explore. Tune in to hear some excellent tips on SEO and creating a successful website.
IN THIS EPISODE:
- [6:43] David shares his background and how did he start his current business.
- [9:55] How did David get his first customer using SEO?
- [12:04] What is domain authority?
- [13:14] What are links and backlinks and how does that process work?
- [16:00] What does keyword density mean?
- [17:40] How important is it to create content and how does that correlate with SEO success?
- [19:00] How does the content conversion happen?
- [20:18] What types of content (blog posts, social media, video, etc) helps with conversion and driving traffic?
- [21:12] Is there a particular format that people should take into consideration when having blogs written for their website?
- [23:19] What is the average investment to pay a blog writer?
- [23:44] How many blogs should you post per month to optimize your blog?
- [26:25] How is AI impacting SEO and ranking on Google?
- [28:28] Should you go back and update past blog posts or just improve your strategy moving forward?
- [32:00] How long should you expect to have your blog/site to rank?
KEY TAKEAWAYS:
- If you are buying a link you need to make sure the quality of the links that you are buying is reasonable and not a scam.
- Put the keyword in the first paragraph, the last paragraph and at least 1 heading on the page. Any more than that for keyword usage could get your page flagged.
- SEO has to be used all the time and it’s got to be used within every blog post you write. If you don’t have the skills, you’re going to have to hire someone to at least consult with you and teach you how to do it or to do it, do it for you.
BIO:
I’ve never believed that quality should be expensive; which is why I started TwoFeetMarketing. My adventure started at University. After studying BA Management and Mathematics, I took an MSc in Management where I specialized in Marketing and Human Resources.
During my early career, I worked in recruitment and human resources and ran a CV writing company, Avid CVs. I’ve also spent time learning to be a professional digital marketer. Early in my marketing career, I advised people how to market themselves online after setting up my own author blog.
In July 2013, I took the skills I had learned and began offering online marketing services to businesses. I kept to my original beliefs – quality does not have to be expensive, and continually offered great services at affordable prices.
I have a mixture of clients from solopreneurs to large organizations. I expand brand awareness while increasing website visits, generating leads and sales. My SEO skills are good. Companies that have used my SEO skills have seen their rank skyrocket, and even small businesses have found themselves competing with, and in many cases ranking higher than big industry leaders.
In 2017, I was a finalist for the best business blog award in the Essex Digital Awards.
I’m a dedicated father to three great children and husband. In my spare time, I look after my collection of animals including Geckos, Bearded Dragon, Kenyan Sand Boa, rabbits, guinea pigs and chickens. I can also be found walking around the fields several times a day with my dalmatian dog, April.
Feel free to reach out to me and connect. I would love to hear from you.
David Lowbridge. Copywriter, SEO Consultant, Digital Marketer.
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