Episode 141
Introducing a New Product in a Saturated Market with Marcin Malyszko of Mission Craft Cocktails
Creating a brand new product in the beverage industry has its challenges, but this week's guest, Marcin Malyszko of Mission Craft Cocktails explains how they’ve been able to promote their business. Marcin talks about how they differentiate their product from other top name beverages out there, including how they utilize their marketing strategy. He discusses their liquid-to-lips strategy and why that has been a win getting their product into stores. Mission Craft Cocktails also donates a percentage of their proceeds to a charity, so Marcin talks about what that looks like and how they chose who to give back to. Tune in to learn more about Mission Craft Cocktails!
IN THIS EPISODE:
- [6:45] Marcin shares his background.
- [7:43] What is Marcin doing now with Mission Craft Cocktail?
- [11:28] What differentiates Mission Craft Cocktails from other top companies?
- [15:02] How are the ingredients locally sourced?
- [16:10] Did Mission Craft Cocktail use focus groups or how did they determine what would sell best?
- [18:30] How do they take their differentiator and leverage that into their marketing strategy?
- [21:04] How did they decide which charity to donate to?
- [22:25] What was their biggest challenge to get into a store?
- [26:07] What are some of the things they do that have worked well to navigate a higher price point?
- [28:32] What does their current team look like?
- [31:27] What is the best method they’ve used to get people to try their product when it was brand new to the market?
- [32:49] What is the biggest challenge they foresee for the future?
KEY TAKEAWAYS:
- [20:41] In just 8 months of being in business, Mission Craft Cocktail was able to provide 26,777 meals through their 5% cash donation. This year, they are on track to provide 100,000 meals.
- [22:34] Independent liquor and grocery stores get pitched hundreds of products every day, whether from a distributor or an independent brand, which can make it difficult to get your product into stores.
- [31:43] Tastings and word of mouth and involving themselves in their communities have been the biggest things that have made an impact when selling their new product.
LINKS MENTIONED:
Mission Craft Cocktails' Website Coupon Code: KHTS20 - 20% off order
